Day 318. What’s Differentiating?

Yes, I know you know I’ve spent my career in advertising.  I should know.  I’ve told you often enough.  But I have a specific reason for mentioning it again, today.  In my business, clients come to us when they have challenges.  When they have opportunities.  When their brands are in need of a make-over.  When they are launching something new.

They come for ads and commercials.  Billboards and promotions.  Direct mail packages and email campaigns.  Facebook pages and flash mobs.  Branded content.  Jingles.  Websites and events and newsletters and blogs.  Logos.  And taglines.  Which brings me to the point of this post.

Taglines.

What’s a tagline?

“Just Do It”, is one.  Do you know who it’s for?  “Finger-lickin’ good” is another one.  Okay, I’ll put you out of