Maybe it’s the weather. I am sick to death of sub-arctic temperatures. Day after day after day after day. And I am not exaggerating. It is minus 28 celsius today, with the wind chill. That is minus 18 degrees farenheit, in case you think I’m being a wimp. Minus (bleep) 18!!!!!!! And it’s been like this for weeks, maybe even more than a month. And every second day it snows. And then there was the ice storm.
And believe it or not the heat will have to be shut off in my apartment building on Thursday — from 8:00 a.m. to 4:30 p.m. To fix some problem in the furnace. Don’t get me started on that.
So yeah, I’m not quite as cheerful as I usually am.
Gotta let off some steam.
Who’s in my sights?
Who peed in my cornflakes?
Google and Facebook.
What’d they do?
They’re bombarding me with ads and I don’t like it.
I know, I know, you’re shocked. Me working in advertising and all. Why oh why would I get pissed off over ads????
Well, I am.
When I open my gmail account I do not want to see ads before I see anything else. Frankly, I don’t want to see ads at all. I especially don’t want to see ads Google says are targeted. As in, based on my searches. The way I see it, my inbox is my personal space. I do not want ads invading my personal space. So please take note: I do not click on your ads. I will not click on your ads. Go away!!!!!
Does anybody click on those ads? Or perhaps what I should ask is — and what the advertisers should be asking themselves is — even if someone clicks, do they buy? And do enough people buy — and do they buy often enough — to risk pissing the rest of us off? Because of this you can be sure, Mr. Advertiser: You have annoyed me enough that I have put you on my shit list. I will never buy your product. And if ever I am in the market for what you sell, I will buy it from your competitor.
Same goes for Facebook.
Boy oh boy I can hear the rumblings from here. I wonder how long it will take for my ad industry pals and peers to let me have it. Take me to task. So be it. I know, and have worked with, a lot of very smart and talented folks and I totally respect your opinions. But I’ve gotta tell you, I feel pretty strongly about this. And there are a whole lot of people out there who agree with me. Furthermore, I’m not convinced these ads work.
Oh, they work fine for Facebook and Google who sell them. But whether or not they work for the advertisers who shell out their hard-earned dollars for them, I am not sure. Tell you the truth, I’m not sure they know. Are they tracking this stuff as zealously as old time direct marketers did?
You tell me. Prove their effectiveness to me. Tell me how clicks translate to sales. Tell me how many sales each one of those ads gets you. Tell me how many sales you need for the campaign to be considered a success. Tell me how much more successful (or less) — in terms of number of sales and ROI — these ads are versus any other acquisition campaigns you do. Are people who click, and or buy, more loyal than customers you’ve acquired other ways?
Now can I have a hug? I think it will really make me feel better.