What an absolute crock …

I’ve spent my entire career in advertising, as a writer and creative director. So if anyone can’t stand ads that are all bumpf and advertisers who talk to themselves it’s me. But in the case of this particular ad, which appeared on the back page of the Business Section in last Sunday’s New York Times (following lyft’s IPO last Friday), it’s even worse than that.

This time it’s personal.

After resisting ride-hailing companies, which is what lyft, Uber and some others are, I finally caved in. My Continue reading

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