… the one I think is the most seductive, even more than ‘touch’, is our sense of smell. It is certainly the most evocative, at least it is for me. And it’s the most difficult to capture with words. Which is why writing copy for a perfume can be so challenging.
Last week I wrote about memories and some of the triggers that cause them. A friend of mine commented on how scents trigger memories for her. She’s so right. They do. Powerful ones, at that. And then when I was at the market last week one of my first stops was for bread. No sooner did I idle up to the counter, then the sales gal helping me
inhaled deeply, sighed gently, smiled broadly and asked me if I was wearing patchouli.
She was referring to my perfume.
Indeed, it does have patchouli in it.
In case you’re not familiar with it, it’s rather woodsy, or musky. Earthy. I happen to love it; and every fragrance I’ve ever been attracted to has had patchouli as an ingredient. Not that I knew that until I dabbed the last few droplets remaining in my bottle of eau de toilette behind my ears.
Quite a while ago I blogged about the horror of having to find a new perfume after Gucci sold the Saint Laurent