Finally, something to feel good about …

These days everyone’s attention seems to be focused on “millennials.” Marketers everywhere are trying to figureperennials them out, desperate to find ways of reaching them, talking to them, convincing them to notice their brands, to like their brands, to choose their brands. To favour their brands with their attention, their praise, their cold hard cash. To favour their brands with their loyalty and their reco’s.

They’re proving to be a tough crowd, but I’ll save that conversation for another day.

In the meantime, it’s easy for us geezers to feel left out, forgotten, ignored, irrelevant, unnecessary, unimportant, undesirable, invisible, pretty damn useless actually — need I go on? It seems like just yesterday, the world was all over Continue reading

Advertisements

Day 177. The Boomers

Have you noticed?  There seems to be a proliferation of movies about growing old, lately.  I’m not exactly sure why.  Could be, because so many of the screen writers, boomersproducers and directors are, themselves, in their fifties and sixties, and beyond.  Could also be, because so many of the great actors are, as well.  And they need roles they can play.

Robert De Niro.  Al Pacino.  Meryl Streep.  Tommy Lee Jones.  Judi Dench.  Maggie Smith.  Jack Nicholson.  Denzel Washington.  Susan Sarandin.  Jeff Bridges.  Samuel L. Jackson.  Helen Mirren.  Bill Murray.  Christopher Walken.  Bill Nighy.  Ben Kingsley.  Malcolm McDowell.  Diane Keaton.  Steve Martin.  Glenn Close.  Kathy Bates.  Sigourney Weaver.  Geoffrey Rush.  Liam Neesen.  And the list goes on.  And on.

Yeah, they’re boomers.  Hard to believe, isn’t it?

God knows they don’t want to be forced into retirement.  And we don’t want them to retire, either.  They’re way too Continue reading