Finally, something to feel good about …

These days everyone’s attention seems to be focused on “millennials.” Marketers everywhere are trying to figureperennials them out, desperate to find ways of reaching them, talking to them, convincing them to notice their brands, to like their brands, to choose their brands. To favour their brands with their attention, their praise, their cold hard cash. To favour their brands with their loyalty and their reco’s.

They’re proving to be a tough crowd, but I’ll save that conversation for another day.

In the meantime, it’s easy for us geezers to feel left out, forgotten, ignored, irrelevant, unnecessary, unimportant, undesirable, invisible, pretty damn useless actually — need I go on? It seems like just yesterday, the world was all over Continue reading

Blog tour: The writing process

Pete Armetta is a writer whose work I love. I love his thoughts and I love how he expresses them, whether it’s through poetry, short stories, essays or writingquillfiction. Yes, he is that versatile, that able, that talented. I ‘met’ him here, on WordPress; and from the very first moment I read one of his posts I became a fan. And a follower.

Here’s your chance to do the same.

A couple of nights ago he invited me to participate in The Writing Process blog tour. He’d been invited by a friend and fellow blogger. Read what he shared, with just one click.

Some info I knew, some I didn’t. But none of it surprised me. Because along with being a terrific writer, he is committed and passionate and determined.

The Writing Process:

1. What are you working on?

A bit of background, first. My mother used to tell me as far back as when I was 11 or 12 years old, I routinely re-wrote (and re-thought) ads I saw in magazines. So I suppose it wasn’t ‘news’ when I told my parents, at age 15, I wanted to work in advertising.

And it is what I ended up doing. First as a copywriter, then as a creative director — for the Montreal and Toronto offices of some of the world’s biggest

Continue reading

Day 95. Need Some??

What kind of a writer would I be if I never talked about ideas?  Well, today’s the day.  Ideas have been my stock and trade since my very first day, on my very first job.  Actually, even before then.  Goes back to my art college days.

Ideas are my life.  No, I’m not exaggerating.  Think about it.  To put it bluntly, a creative person without an idea isn’t a creative person.  That’s the beginning and end of it.  Without an ‘idea’ I’ve got nothing to say.  Or do.  Or sell.  That’s my reality.

The scary part of it is, though, if you ask any of us how we come up with ideas, for the most part I think you’ll get the same answer from everyone.  “I don’t know”.  There’s no formula.  No mathematical equation.  No template.

No switch you can turn on and off.  No phone number to call.  No idea therapist. No magic button.  No swami.  No genie in a bottle.  No idea fairy.  No idea swap shop.  No iPhone App. Not even a recipe.  There is no quarter cup of this, no pinch of that.

We just can.  Until we can’t.  God forbid.

So we all live in fear of the day (which will hopefully never come, but could) when there are no more Continue reading