Curiosities …

There’s nothing pressing on my mind I want to share at the moment. So here are some things I’ve been wondering about:

I just got off the phone with Rogers (my cable/internet/wireless provider). I was questioning something on my bill and when we were done the rep I was speaking with asked if I had a minute so he could go over my account and make sure I was getting the best deal possible. He soon came back on the line and said he could save me about $40 a month (for 24 months) — with no changes being made to the services I have Continue reading

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Day 19. Coffee Culture

I go out for coffee everyday.  I like to write in cafes.  I like the ‘buzz’ of human energy.

When I work I tend to zone right out.  Especially when the writing is going well.  So although I know there are other people there, I’m not really aware of them.  I have no idea when they arrived.  I don’t notice when they leave.  And I can’t tell you what they talk about while they’re there.

But from time to time I do look around.  It’s fascinating.  Different purveyors/brands definitely attract very different people.  And depending on the time of day, you may also find totally different types of clientele — at least much of the time.

Tim Hortons is as Canadian as the maple leaf.  Founded in Hamilton, Ontario in 1964, today it is a multi-million dollar franchise, best known for its coffee and doughnuts.   Although I’ve worked in advertising, I’ve never worked on the Tim Hortons account.  I’ve never seen one of their creative briefs so I don’t know who they would tell you their audience is.  I can only speak about what I’ve seen any time I’ve visited:

Go into any Tim Hortons, anywhere, and you’ll see your average Canadian. Ethnically diverse. Families. Parents with kids.  Multi-generational families — grandparents, with their kids and grandkids.  Seniors on fixed incomes.  Students on tight budgets.  Office workers.  Hard hats.  Policemen.  Some professionals.  Highway travellers stopping for gas, bio breaks and a coffee  on long road trips.   Shift workers, because so many of the stores, even in the city, are open all night.  But regardless of how they earn their living, they are hardworking, decent, looking for friendly service, a good cup of coffee and a price that cannot be beat.  It is not Continue reading