I don’t know about you, but I’m being bombarded with letters and phone calls from charities and causes looking for donations. I get them all the time, but it escalates at this time of year.
And nowadays, with government funding becoming less likely with each passing day, the need for individual donations is greater than ever. A challenge in and of itself, with so many out of work, worried they could lose their jobs, or just tightening their belts because of the economy.
Throughout my career, I’ve done a fair bit of work for non-profit organizations; and even in good times, it can be a tough go. One of the main obstacles is, it’s hard for an individual to believe that their $5 or $25 or even $200 donation can make a difference when the problem is huge. Like trying to cure a disease, or feeding the homeless, or keeping the local ballet company afloat, or disaster relief.
It’s understandable, of course. But in reality, if everyone felt that way, and no one ever donated because of it, then where would we be? In a major mess! Because even a single dollar, when combined with hundreds or thousands of Continue reading