Day 115. The Sequel

Hello there.  It’s me again.  And yes, I decided that I still had too much ‘creative thinking’ on my mind (no pun intended), to switch topics and write about something completely different today.  Hope you’re okay with that.

So yesterday I talked about a lot of ways non-creative people are still creative.  See, it’s not an oxymoron. But I did confine the conversation to those of us who work in ad agencies, an industry perceived as being ‘creative’ anyway.  And because I think it’s important for you to know that I am a firm believer in the fact that creativity can, and should, and does, exist outside of ‘creative’ businesses, I’m approaching the idea from a different perspective, today.

At its very simplest, it’s called out of the box thinking.  Being willing to turn a problem, or a tough challenge, on its ear, looking at it from a different angle, through a different lens.

Being willing, regardless of what you do for a living, to sweep aside the status quo and embrace new ideas.  Different ideas.  Unconventional ideas for your industry.  Client-centric ideas.  Revolutionary ideas. Never-before-considered or tried ideas.  Regardless of whether you work in the private or public sectors.  Regardless of Continue reading

Day 114. A Misconception

I’ve been talking a lot about writing and ideas lately. It’s not surprising. They’re my stock in trade. But I’ve just realized that there’s a myth out there, that needs to be dispelled. So I’ve appointed myself the bearer of the news:

Contrary to what you may have been led to believe, ‘Creativity‘ is not the exclusive province of writers and artists and actors and directors and fashion designers and make up artists and hairdressers and lighting directors and singers and composers and interior designers and photographers and musicians and the like. Every human being has the ability and, as far as I’m concerned the responsibility, to think creatively. Without holding a paintbrush or a pen or a microphone or a camera or any other ‘tool’ those of us who are creative, use.

Here’s a good example of what I mean: One of the ad agencies I worked for, is BBDO. It is one of those huge, international (289 offices in 80 countries, 15,000 employees), full-service agencies that’s been around for eons. Since 1891, to be precise. I have worked for more than my fair share of the top agencies in the world, so I speak

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