The tighter they are, the better I like it …

No, I am not talking about my jeans.  Or Spanx.  I’m talking about deadlines.  Yeah, I’m one of those sickos who loves deadlines.  I thrive on ’em.  So stressneedless to say this WordPress Daily Prompt is right up my alley:

“Do you thrive under pressure or crumble at the thought of it?  Does your best stuff surface as the deadline approaches or do you need to iterate, day after day to achieve something you’re proud of?  Tell us how you work best.”

It’s a good thing I’m a stress junkie, because advertising is all about deadlines.  They’re a constant and they’re brutal.  And they seem to get worse and worse all the time.  As I think about it, it’d be a stressful business even without the deadlines.

Why?

You try sitting in front  of a blank computer screen every day waiting for an idea to hit you, or words and sentences and images to start forming in your mind.  It’s not easy, trust me.  I’ve been doing this for a Continue reading

Day 114. A Misconception

I’ve been talking a lot about writing and ideas lately. It’s not surprising. They’re my stock in trade. But I’ve just realized that there’s a myth out there, that needs to be dispelled. So I’ve appointed myself the bearer of the news:

Contrary to what you may have been led to believe, ‘Creativity‘ is not the exclusive province of writers and artists and actors and directors and fashion designers and make up artists and hairdressers and lighting directors and singers and composers and interior designers and photographers and musicians and the like. Every human being has the ability and, as far as I’m concerned the responsibility, to think creatively. Without holding a paintbrush or a pen or a microphone or a camera or any other ‘tool’ those of us who are creative, use.

Here’s a good example of what I mean: One of the ad agencies I worked for, is BBDO. It is one of those huge, international (289 offices in 80 countries, 15,000 employees), full-service agencies that’s been around for eons. Since 1891, to be precise. I have worked for more than my fair share of the top agencies in the world, so I speak

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