Hello there. It’s me again. And yes, I decided that I still had too much ‘creative thinking’ on my mind (no pun intended), to switch topics and write about something completely different today. Hope you’re okay with that.
So yesterday I talked about a lot of ways non-creative people are still creative. See, it’s not an oxymoron. But I did confine the conversation to those of us who work in ad agencies, an industry perceived as being ‘creative’ anyway. And because I think it’s important for you to know that I am a firm believer in the fact that creativity can, and should, and does, exist outside of ‘creative’ businesses, I’m approaching the idea from a different perspective, today.
At its very simplest, it’s called out of the box thinking. Being willing to turn a problem, or a tough challenge, on its ear, looking at it from a different angle, through a different lens.
Being willing, regardless of what you do for a living, to sweep aside the status quo and embrace new ideas. Different ideas. Unconventional ideas for your industry. Client-centric ideas. Revolutionary ideas. Never-before-considered or tried ideas. Regardless of whether you work in the private or public sectors. Regardless of Continue reading →