Top o’ the mornin’ to ya! Hope you’re all doing well on this somewhat chilly St. Patrick’s Day. Definitely need some long johns if you’re out there, waiting for the 
parade to pass you by.
Or, better yet, a wee flask.
(nudge, nudge).
Or maybe not so wee, after all. Better still.
As I look at this photo of green beer, I’m reminded of a particular St. Patrick’s Day, from a long time ago. I was still in Montreal, working at J. Walter Thompson which was, at the time, the largest ad agency in the world. It was in the very early days of my career. I worked on the Kraft account. And, the President, at that time, was an Irish lad.
Well, somewhat older than a ‘lad’, but who cares. Today, we’re all lads and lassies, regardless of age.
I’m honestly not sure if it’s still in their product line-up, but back then, they made horseradish. And, on the 17th of March, we all arrived at the agency to find a jar of bright emerald green horseradish on our desks, courtesy of Kraft. Who were
365 And Counting 