Let’s call ghosting what it really is …

I belong to an online group for freelancers in the ad industry. It’s on Facebook. Yesterday morning someone posted about a recent experience she had.

She’d been talking with someone about possibly doing some work together and suddenly the conversation just stopped. No reason, no explanation, no nothing. She wanted to know if “ghosting” is common in the industry — she’s spent a lot of time working in Europe, where apparently business is conducted differently.

This isn’t the first time I’ve seen posts like this. It’s an all-too-common occurrence. And I’ve got to