I’ve been talking a lot about writing and ideas lately. It’s not surprising. They’re my stock in trade. But I’ve just realized that there’s a myth out there, that needs to be dispelled. So I’ve appointed myself the bearer of the news:
Contrary to what you may have been led to believe, ‘Creativity‘ is not the exclusive province of writers and artists and actors and directors and fashion designers and make up artists and hairdressers and lighting directors and singers and composers and interior designers and photographers and musicians and the like. Every human being has the ability and, as far as I’m concerned the responsibility, to think creatively. Without holding a paintbrush or a pen or a microphone or a camera or any other ‘tool’ those of us who are creative, use.
Here’s a good example of what I mean: One of the ad agencies I worked for, is BBDO. It is one of those huge, international (289 offices in 80 countries, 15,000 employees), full-service agencies that’s been around for eons. Since 1891, to be precise. I have worked for more than my fair share of the top agencies in the world, so I speak