It’s official …

Don’t know about you, but I’m really loving the fact that citizens and resistance CEOs (in ever increasing numbers) in the U.S. are standing up to Donald Trump, calling him out, defying him and fighting back. And it doesn’t look like they have any plans to give up any time soon.

I see Facebook posts everyday, where phone numbers and email addresses for members of congress are given out, with requests to contact them, voice opinions, disagree with cabinet choices, policies and the direction the country is headed. And it’s happening — a lot and often.

And I’m thrilled that Howard Schultz (Starbucks) announced, in the wake of Trump’s travel ban, that they  Continue reading

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Never put off ’til tomorrow …

Don’t get excited. This is not a post about sadists or sex. Or Fifty Shades of Grey. We are so over that, aren’t we?? crackingthewhip

Just saying …

Anyway. Talk about timing. If ever there was an absolutely perfect time for me to be responding to a WordPress Daily Prompt, it’s today: “Tell us your tried and true techniques for focusing when that deadline looms and you need to get work done. In other words, how do you avoid wasted days and wasted nights?”

Simple. I’ve got a one-word answer for you:

DISCIPLINE.

No procrastinating.

You’ve gotta crack that whip — on yourself.

Case in point: If you’re a regular reader here, you know I was off last week. I got a new project, from a new client. It’s a pretty big job, with three different parts

Continue reading

Day 318. What’s Differentiating?

Yes, I know you know I’ve spent my career in advertising.  I should know.  I’ve told you often enough.  But I have a specific reason for mentioning it again, today.  standoutIn my business, clients come to us when they have challenges.  When they have opportunities.  When their brands are in need of a make-over.  When they are launching something new.

They come for ads and commercials.  Billboards and promotions.  Direct mail packages and email campaigns.  Facebook pages and flash mobs.  Branded content.  Jingles.  Websites and events and newsletters and blogs.  Logos.  And taglines.  Which brings me to the point of this post.

Taglines.

What’s a tagline?

“Just Do It”, is one.  Do you know who it’s for?  “Finger-lickin’ good” is another one.  Okay, I’ll put you out of Continue reading