These days everyone’s attention seems to be focused on “millennials.” Marketers everywhere are trying to figure them out, desperate to find ways of reaching them, talking to them, convincing them to notice their brands, to like their brands, to choose their brands. To favour their brands with their attention, their praise, their cold hard cash. To favour their brands with their loyalty and their reco’s.
They’re proving to be a tough crowd, but I’ll save that conversation for another day.
In the meantime, it’s easy for us geezers to feel left out, forgotten, ignored, irrelevant, unnecessary, unimportant, undesirable, invisible, pretty damn useless actually — need I go on? It seems like just yesterday, the world was all over Continue reading