Yesterday I spent some time talking about advertising. It made me think a lot about the industry. And the people who are attracted to it. As I said, it’s very stressful, and not just occasionally. It’s pretty much the norm.
The hours are long. There’s no such thing as overtime pay. Budgets are tight, and getting tighter all the time. There’s never enough people. There’s never enough time. The pressure is always on. The days of 2-or-3-hour, 4-martini lunches are long, long gone. Never to return. If they ever really existed at all.
So what’s the draw?
Why do we want to work in the business, to begin with? Why do we knowingly walk right into the fire? Eyes wide open. What keeps us there?
Are we masochists? Martyrs? Gluttons for punishment? Into pain? Stress junkies. Out of our minds?
What’s with us, anyway? What’s the common thread? Do we all have a gene no one else has? Or are we missing one, most Continue reading