So. Now you know my secret. Yeah. The proverbial cat’s out of the bag. Even the mere thought of having to stand up in front of a crowd, or a group, and speak used to be enough to send me into a tizzy. To freak me right out. To give me a huge case of the jitters. To ruin my day.
You know, because yesterday I wrote about the first time I gave a speech. What a nightmare it was.
Well, it didn’t get better, I’m sorry to say. Not for a while.
Let’s fast forward to when I moved to Toronto, in 1985. To work for Ogilvy (ad agency). And the first MAJOR client presentation I was in, after getting there. I was working on American Express. Major, in itself. Cardmember benefits are a vitally important part of their business, or at least it was back then. Don’t know about now.
It was important because their exclusive selection of benefits was a huge competitive advantage for them. It was one of the reasons consumers wanted to carry the card. The project I was working on, was the launch of four new benefits.
Which, in itself, was enough to give me a heart burn.
We worked on it for several weeks. It was tough to crack. Tons of extremely late nights and weekends at the office. Finally, we Continue reading