I love brands. I should. I’ve spent most of my adult life creating them, nurturing them, massaging them, positioning them and selling them. That’s what we do in advertising. It’s been my life’s work; and passion.
Brands are emotional. They’re what consumers connect to. So when people like me do our jobs properly, we’re putting a face and a personality on to the products and services companies produce and market. The strongest brands are authentic. Folks believe them. And they believe IN them. They (the brands) stand for something. Something we want and need and value.
So you’ll understand why I was intrigued by yesterday’s WordPress Daily Prompt.
“Think of your blog as a mirror: What does it reveal? Consider your blog name, theme choice, design, bio, posts … what does every element tell you about yourself?
Well, to me, they’re talking about a brand.
Blogs aside, I think we’re all brands. All of us, no matter what we do for a living. The way we conduct ourselves speaks to our personal brand. How we dress, how our homes our furnished, our interests, our personalities, our principles … it all contributes to the ‘persona’ we present to the world; and, in turn, how