The tighter they are, the better I like it …

No, I am not talking about my jeans.  Or Spanx.  I’m talking about deadlines.  Yeah, I’m one of those sickos who loves deadlines.  I thrive on ’em.  So stressneedless to say this WordPress Daily Prompt is right up my alley:

“Do you thrive under pressure or crumble at the thought of it?  Does your best stuff surface as the deadline approaches or do you need to iterate, day after day to achieve something you’re proud of?  Tell us how you work best.”

It’s a good thing I’m a stress junkie, because advertising is all about deadlines.  They’re a constant and they’re brutal.  And they seem to get worse and worse all the time.  As I think about it, it’d be a stressful business even without the deadlines.

Why?

You try sitting in front  of a blank computer screen every day waiting for an idea to hit you, or words and sentences and images to start forming in your mind.  It’s not easy, trust me.  I’ve been doing this for a Continue reading

Advertisements