I’ve spent my entire career in advertising, as a writer and creative director. So if anyone can’t stand ads that are all bumpf and advertisers who talk to themselves it’s me. But in the case of this particular ad, which appeared on the back page of the Business Section in last Sunday’s New York Times (following lyft’s IPO last Friday), it’s even worse than that.
This time it’s personal.
After resisting ride-hailing companies, which is what lyft, Uber and some others are, I finally caved in. My Continue reading →
It was cold last Friday and extremely windy so I wimped out. Truth be told I was also lazy, so I took a Lyft where I was going. Lyft, in case you don’t know, is a ride-sharing company like Uber.
The minute I got into the car before I’d even settled myself enough to close the door, the driver told me that mine was his favourite apartment building in Toronto. He then immediately went on to tell me it was because of our doorman.
Further explaining, he told me that 20-odd years ago he was a newcomer to Canada, an immigrant who Continue reading →
I had a party to go to last Thursday night. It was mid-afternoon when I realized I should probably book a taxi (not an Uber fan) in advance, it being Christmas party season and all — when anyone with even half a brain leaves their car at home.
When I got downstairs there was no sign of the cab, which is very unusual — at least in my experience, especially when I’ve reserved one. Seems there was a fire somewhere — the concierge said it was in a subway, although I haven’t been able to verify that. But wherever it was, it was playing havoc with the traffic and cabs were in demand.
But I did notice a man standing outside, with a suitcase, also waiting. Not wanting him to take my cab, I sidled up to him and asked if he Continue reading →
Don’t know about you, but I’m really loving the fact that citizens and CEOs (in ever increasing numbers) in the U.S. are standing up to Donald Trump, calling him out, defying him and fighting back. And it doesn’t look like they have any plans to give up any time soon.
I see Facebook posts everyday, where phone numbers and email addresses for members of congress are given out, with requests to contact them, voice opinions, disagree with cabinet choices, policies and the direction the country is headed. And it’s happening — a lot and often.
And I’m thrilled that Howard Schultz (Starbucks) announced, in the wake of Trump’s travel ban, that they Continue reading →
A photographer I know invited me to the opening reception of his exhibit last Saturday. Because it was a rainy day the friend I was going with and I decided to take a taxi.
As luck would have it, part way there we drove right into a protest. There’s no way the driver could have known — there were no signs, no indication of a march and we didn’t see them approaching until we were more than half Continue reading →