For a while in Montreal I did advertising and PR in the fashion industry. First, for a fashion trade magazine, where I did all the ads for advertisers who were not working with ad agencies. Which was all of them. Then for a very small agency that specialized in the fur industry, of all things.
And then for a manufacturer of high-priced women’s clothing; and specifically, for one of their designers, Leo Chevalier. He was one of the country’s best, Canada’s answer to Bill Blass or Geoffrey Beene. For the record, this is not one of his sketches.
I loved all three of the jobs because they combined two loves of mine: Advertising and fashion. I also loved them because I got to do so many different things. I wrote press releases, produced fashion shows, fashion videos and TV commercials. Co-ordinated and styled fashion shoots. I travelled with designers, and on my own, to do fashion shows across the country.
What was totally bizarre was when I became a ‘celebrity’ in Saskatoon after I’d been interviewed on the local morning TV show. People were stopping me on the street, asking for my autograph. That was just a hoot! Totally shocked me because I knew just how not famous I was! I also wrote and Continue reading